Entrepreneurial Marketing

Sustaining Growth in All Organisations

by Ian Chaston


I am seriously impressed – a marketing textbook with an entrepreneurship focus that is student friendly, clear and concise. I would recommend it for anyone interested in the marketing of small and medium enterprises as well as other entrepreneurial organisations. -Caleb Kwong, Essex Business School, UK
Chaston’s entrepreneurial marketing approach provides marketers with clear tools and techniques to identify and exploit entrepreneurial opportunities. This is a unique mix of marketing with entrepreneurship which will be invaluable for students and practitioners alike. -TMike Saren, University of Leicester, UK