Business Research

A Practical Guide for Undergraduate and Postgraduate Students

by Jill Collis and Roger Hussey

Key benefits

  • Hands-on approach
  • Practical activities to promote reflective learning (can be used for independent study or group work)
  • Clear structure – the chapters follow the typical pattern of the research process, from the design of the project to the writing-up stage, and each chapter is clearly organised around a particular topic, with helpful descriptions and explanations
  • Succinct and accessible – small enough to carry around as a constant source of reference
  • Gradual introduction of new terms which avoids overwhelming and off-putting jargon
  • Vox pops – Hear from students on challenges they have faced in their research and how they have overcome them
  • Examples from published research to provide examples and inspiration
  • Troubleshooting guide to help students solve problems quickly