Global Strategic Management

Third edition

by Philippe Lasserre

What’s new for the 3rd edition?

The new edition retains all the features and core content which were well-received in previous editions, but has been updated throughout and now includes:
  • More coverage of entrepreneurship and global SMEs
  • Expanded sections on strategic alliances and mergers and acquisitions
  • Substantially revised and updated chapters on emerging global players and global trends
  • More coverage of ethics and sustainability
  • All-new end of chapter Mini Cases focusing largely on well-known ‘transnational’ companies such as Shell, Danone, Siemens and eBay
  • New and updated examples throughout, which are now highlighted in each chapter
  • Improved accessibility and more guidance through the book with cross references, clear chapter introductions and learning objectives
  • A new attractive layout and design.