Global Strategic Management

Third edition

by Philippe Lasserre

Table of contents

Part 1: The process of globalisation

  1. Globalisation of markets and competition
  2. Designing a global strategy
  3. Designing a global organisation
  4. Global strategic alliances
  5. Global mergers and acquisitions
  6. Assessing countries’ attractiveness
  7. Entry strategies

Part 2: Managing globally

  1. Global marketing
  2. Global operations
  3. Global innovation
  4. Cross-cultural management
  5. Global HRM
  6. Global financial management

Part 3: Broad issues in globalisation

  1. Emerging global players
  2. The social responsibility of the global firm
  3. Global trends


Index of companies and organisations

Index of names

Index of subjects