The Global Business Environment

Meeting the Challenges, third edition

by Janet Morrison


This book is a very thorough introduction to the global business environment. In fact, ‘introduction’ is somewhat a misnomer. This book goes well beyond standard textbooks and includes a wealth of current and up-to-date case studies and examples, which makes it valuable reading for practitioners and students alike. -Antje Cockrill, University of Swansea
In this excellent new edition, Morrison provides a beautifully written, comprehensive introduction to the business environment. Reorganised and updated, the text is now even more accessible, informative and thought provoking. It remains the best available foundation textbook for students studying any aspect of International Business. -Jennifer Lane Lee, University of Liverpool
An up-to-date, comprehensive and accessible textbook that fully meets the challenges of teaching international business. -David Sunderland, University of Greenwich