The Global Business Environment

Meeting the Challenges, third edition

by Janet Morrison

Chapter 1 resources

Student materials

Learning objectives:
  1. To identify the range of purposes pursued by business enterprises in the changing environment, highlighting the role of diverse stakeholders
  2. To appreciate the differing types of ownership and decision-making structures through which enterprises pursue their goals.
  3. To gain an overview of dimensions and layers of the international business environment, together with an ability to see how their interactions impact on firms

Additional case studies

Disney Corporation: it all started with a mouse.

This case study focuses on corporate governance. It will be of value in conjunction with Chapter 1 and Chapter 12.
Ryanair and the revolution in low-cost travel
This case study focuses on an industry which continues to be in the limelight. It is relevant to the issues discussed in a number of chapters, including Chapters 1, 5, 8 and 11.
A bright future for Coca-Cola?
This extended case study concerns the company’s strategy and organization. It also raises ethical issues. It is relevant to Chapters 1, 2, 5 and 12.
FDI bonanza in China
This case study provides background on China’s economic development through export-oriented FDI. It is relevant to Chapters 1, 2, 3 and 4.
Call centre jobs migrate to India
As a Bric country, India has seen strong economic growth, due in large part to its IT and computing sectors. This case study is relevant to Chapters 1, 2, 3 and 5.