An Introduction to Behavioral Economics

Second edition

by Nick Wilkinson and Matthias Klaes

About the authors

Nick Wilkinson is Professor of Economics at Richmond the American International University in London, UK who has taught economics and finance in various international institutions in the UK and USA. He has also worked in business management in both countries and served as a consultant to many companies, mainly in the leisure industry. He has authored two books, Managerial Economics: A Problem-Solving Approach, published by Cambridge University Press (2005), and An Introduction to Behavioral Economics, of which this is the second edition. His research interests lie in that field, particularly in the implications of evolutionary biology and neuroscience for behavioral economics.

Matthias Klaes is Professor of Commerce and Head of the Centre for Economics and Management at Keele University, UK, as well as Convenor of the Scottish Centre for Economic Methodology (SCEME). Having studied at universities in Germany, Holland, France, Scotland, and England, he has got a background in engineering, economics and management studies, as well as science studies. He has served as Managing Editor of the Journal for Economic Methodology, and has acted as adviser to both private and public sector bodies. Before joining Keele, he was Reader in Economics and Director of the Stirling Centre of Economic Methodology at the University of Stirling. He publishes widely in new institutional and behavioral economics, and economic and management methodology.