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Red Globe Press
Bloomsbury announces the acquisition of Red Globe Press from Springer Nature Group. Find out more

Media Communication (4th Edition)

An Introduction to Theory and Process

Author(s):
Publisher:

Red Globe Press

Pages: 344

AVAILABLE FORMATS

Paperback - 9781137428219

28 January 2016

$44.99

Ebook - 9781137428233

08 January 2016

$39.99

Ebook - 9781137428226

08 January 2016

$38.99

All prices are shown excluding Tax

We regret that at present you cannot buy books direct from the website. This is while Red Globe Press books move to Bloomsbury’s website and warehouse, following the acquisition. RGP titles will be available on bloomsbury.com from early fall.

Please purchase from your local or preferred online bookshop.

For exam copies, please email askacademic@bloomsbury.com with course details (course name, level, module, no. of students, start date) and your academic address.

This new edition of a popular book provides an overview of mass media in society today. With illuminating examples and enhanced international coverage, Watson covers the core areas for media and communication degrees, as...

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This new edition of a popular book provides an overview of mass media in society today. With illuminating examples and enhanced international coverage, Watson covers the core areas for media and communication degrees, as well as discussing hot topics such as the possibilities brought about by digital technology for citizen involvement in the media.

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Updated examples and discussion of new hot topics
Greater international coverage
Regarded as a classic text, it introduced media communication in an accessible and engaging manner
Unlike other recent textbooks that focus on specific areas, this book delivers a broad and unbiased survey of the subject

Introduction: Studying Media
1. The Media World: A View of the Terrain
2. Media in Context
3. Language in Pursuit of Meaning
4. Media Purpose, Media Performance
5. The Audience for Media: Substance and Shadow
6. Narrative: the Media as Storytellers
7. The News: Gates, Agendas and Values
8. The Practice of Media: Pressures and Constraints
9. The Global Arena: Issues of Dominance and Control
10. Research as Exploration and Development
11. Ever-Trending: Power Play, Illusion, Surveillance
Concluding Remarks
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James Watson was formerly Senior Lecturer in Media and Course Director of the BA in Media and Communication at the University of Greenwich and West Kent College, UK. As well has having over 30 years of teaching and journalism experience, he was also a highly-regarded author of children's novels and plays. He co-authored the Dictionary of Media and Communication Studies (2015), now in its ninth edition.

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James Watson was formerly Senior Lecturer in Media and Course Director of the BA in Media and Communication at the University of Greenwich and West Kent College, UK. As well has having over 30 years of teaching and journalism experience, he was also a highly-regarded author of children's novels and plays. He co-authored the Dictionary of Media and Communication Studies (2015), now in its ninth edition.

Show Less

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