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Red Globe Press
Bloomsbury announces the acquisition of Red Globe Press from Springer Nature Group. Find out more

Technology Entrepreneurship (2nd Edition)

Bringing Innovation to the Marketplace

Author(s):
Publisher:

Red Globe Press

Pages: 445
Downloads:

Sample chapter

Further Actions:

View companion site

AVAILABLE FORMATS

Paperback - 9781352011173

12 December 2020

$67.99

Ebook - 9781352011180

12 December 2020

$54.99

All prices are shown excluding Tax

We regret that at present you cannot buy books direct from the website. This is while Red Globe Press books move to Bloomsbury’s website and warehouse, following the acquisition. RGP titles will be available on bloomsbury.com from early fall.

Please purchase from your local or preferred online bookshop.

For exam copies, please email askacademic@bloomsbury.com with course details (course name, level, module, no. of students, start date) and your academic address.

This second edition of the critically acclaimed core textbook provides students from  technology and science based backgrounds with the theoretical knowledge and practical skills required to transform innovative ideas...

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This second edition of the critically acclaimed core textbook provides students from  technology and science based backgrounds with the theoretical knowledge and practical skills required to transform innovative ideas into commercially viable businesses for profit or social ends. Blending theory, policy and practice in a manner that is accessible to readers with little prior knowledge of business commercialisation, it offers a framework for understanding the entrepreneurial process for technological ideas. The book provides students with comprehensive guidance on the specialized field of ‘technopreneurship’. It provides the tools and frameworks required for managing, commercialising and marketing technological innovation.  With real life examples and case studies from a range of countries and industries, it will equip students with the understanding required to successfully launch their product.

This text caters for undergraduate and postgraduate students studying technology entrepreneurship modules on engineering, science and computing technology programmes.


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  • Readable explanations of underpinning knowledge and theory in combination with case studies, tools for practice, revision questions and guidance for further resources.
  • Adopts a global approach to technology entrepreneurship supported by a suite of real-life international case studies related to different technologies, across diverse sectors and territories.
  • Covers entrepreneurship in combination with innovation, commericalization, intellectual property issues, product-market fit, strategy and business modelling, value propositioning, internationalization, finance and organization.
  • Addresses the topic of International Entrepreneurship, growth and scaling new venture and lends insight into Digital Entrepreneurship.
  • Emphasis on marketing strategy, market validation and market research.
  • Dedicated companion website with student and lecturer resources including Powerpoint slides, tools and framework templates, multiple-choice questions and case study solutions all designed to support student-centred learning and practice of Technology Entrepreneurship.

New to this edition:

  •  All chapters updated to reflect the evolution of theory and practice in the field
  •  New cases on digital entrepreneurship, growth and scaling.
  • Extended geographical coverage of case studies
  • Entrepreneurial practices updated to include recent research
  • Strategic context of business models, business growth and scaling, digital entrepreneurship, entrepreneurial marketing, organization design and crowdfunding developed and updated.


PART I TECHNOLOGY ENTREPRENEURSHIP AND INNOVATION
1. Policy and environmental conditions for technology entrepreneurship
2. Technology entrepreneurs and new technology ventures
3. Technology transfer from universities
PART II CREATING, PROTECTING AND MANAGING TECHNOLOGY AND INNOVATION. - 4. Innovation and diffusion of technology in products and services
5. Intellectual Property and Routes to Commercialisation
6. Business modelling: value creation in lean start-ups
PART III MARKET OPPORTUNITY AND STRATEGY
7. Market Validation and Analysis
8. The Marketing Strategy
9. The Business Plan and Pitching
PART IV GROWING AND MANAGING THE NEW VENTURE
10. Developing teams and building the organisation
11. International Entrepreneurship
12. Funding and Financing New Ventures.
The book's companion website features resources to support student learning:
  • Multiple choice questions and answers

Lecturer resources include:
  • Case study answers
  • PowerPoint slides
  • Testbank multiple choice questions
  • Testbank longer questions
A comprehensive text detailing how to launch a new technology venture. It includes a number of useful frameworks and tools to help the STEM student who is unfamiliar with Business, at various stages of the entrepreneurial process, from idea inception and fundraising to marketing and growth. – Vangelis Souitaris, City University of London, UK
This is the most comprehensive and up-to-date textbook on Technology Entrepreneurship I know. It provides in-depth coverage of key topics ranging from entrepreneurial ecosystems to international entrepreneurship. The clear writing, rich examples and detailed references make it useful for researchers and entrepreneurs alike. Almost an encyclopedia of technology entrepreneurship! – Sai Lan, Emlyon Business School Shanghai, China
Technology Entrepreneurship offers powerful methods for building high-tech startups. The book covers highly relevant topics that can help science, technology, engineering and mathematics (STEM) students move from conceptualising innovative ideas, all the way to business model development, building prototypes or minimum viable products (MVPs), growing and internationalising their startups; thus making the entrepreneurial journey accessible. – Yazid Abdullah, Universiti Brunei Darussalam
Outstanding among the few texts on Technopreneurship, Technology Entrepreneurship is packed with insight, tools and global examples that make the process of commercialisation relevant to students with a technology or science background, and accessible to gradates and undergraduates alike. – Rod McNaughton, University of Auckland
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Natasha Evers is Associate Professor of Business Strategy at Trinity Business School, Trinity College Dublin, Ireland and is Academic Director of the Management MSc. at Trinity Business School. Her main research lies in the field of international marketing strategy, SME and international entrepreneurial growth.  She has published in international journals including International Business Review, Journal of World Business, Entrepreneurship and Regional Development, International Marketing Review; Journal of International Marketing and Journal of Small Business & Enterprise Development,  among others.  Natasha is also Visiting Professor of International Entrepreneurship and Marketing at...

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Natasha Evers is Associate Professor of Business Strategy at Trinity Business School, Trinity College Dublin, Ireland and is Academic Director of the Management MSc. at Trinity Business School. Her main research lies in the field of international marketing strategy, SME and international entrepreneurial growth.  She has published in international journals including International Business Review, Journal of World Business, Entrepreneurship and Regional Development, International Marketing Review; Journal of International Marketing and Journal of Small Business & Enterprise Development,  among others.  Natasha is also Visiting Professor of International Entrepreneurship and Marketing at Halmstad University, Sweden and is a Research Fellow at the Strategy and International Business Group, Molde University College, Norway.

James A. Cunningham is Professor of Strategic Management at Newcastle Business School, Northumbria University, United Kingdom. His research intersects the fields of strategic management, innovation and entrepreneurship. His research focuses on strategy issues with respect to scientists as principal investigators, university technology transfer, academic, public sector and technology entrepreneurship, entrepreneurial universities and business failure. He has had papers published in leading international journals such as Research Policy, Small Business EconomicsR&D Management,  Long Range PlanningJournal of Small Business ManagementJournal of Technology Transfer, Technological Forecasting and Social Change, International Marketing Management and the Journal of Rural Studies, among others. 

Thomas Hoholm is Associate Professor and Head of Department of Strategy and Entrepreneurship at BI Norwegian Business School. He has taught entrepreneurship and innovation at BI for the last 15 years, at graduate, post-graduate and executive levels, as well as to PhD and executive students of informatics, biotech and medicine at the University of Oslo. He is researching the management and organization of innovation, particularly related to the healthcare, energy and food sectors. His studies have been published in journals such as Human Relations, Organization Studies, Industrial Marketing Management, Journal of Business Studies, and Management Learning.

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