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Red Globe Press
Bloomsbury announces the acquisition of Red Globe Press from Springer Nature Group. Find out more

An Introduction to Franchising

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Publisher:

Red Globe Press

Pages: 288
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Sample chapter

AVAILABLE FORMATS

Paperback - 9780230361645

22 January 2013

$52.99

Ebook - 9781137162281

24 December 2012

$49.99

Ebook - 9781137296108

16 September 2017

$42.99

All prices are shown excluding Tax

We regret that at present you cannot buy books direct from the website. This is while Red Globe Press books move to Bloomsbury’s website and warehouse, following the acquisition. RGP titles will be available on bloomsbury.com from early fall.

Please purchase from your local or preferred online bookshop.

For exam copies, please email askacademic@bloomsbury.com with course details (course name, level, module, no. of students, start date) and your academic address.

An Introduction to Franchising is a concise yet comprehensive guide to the world of franchising. Looking at the field from the perspectives of the franchisor and the franchisee, the book offers a good balance between the...

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An Introduction to Franchising is a concise yet comprehensive guide to the world of franchising. Looking at the field from the perspectives of the franchisor and the franchisee, the book offers a good balance between the theories behind good franchising practise, and hands-on practical guidance. Applied theory is evident in the broad range of real-life case studies included in the book.

With many of the world's leading companies operating franchise models, this book will offer readers a genuine insight into the potential advantages and disadvantages of franchising. The book also examines the financial, legal and ethical implications of franchising, whilst anticipating future concerns and challenges for the franchising model.

An Introduction to Franchising is an essential guide for all students of franchising, entrepreneurship and marketing. It is also a must-read for anyone wishing to start their own franchise business.

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Very practical focus outlining the subject without using jargon
International case studies used throughout
Written from a business rather than legal perspective

The Origins and History of Franchising
Defining Franchising
The Pros and Cons of Franchising
The Affiliation between Franchisor and Franchisee
The Role of Ethics in Franchising
Cultivating a Franchised Business
The Steps to Buying a Franchise
Legal and Financial
Developing the Future of Franchising
The International Arena
Exit Strategies
The Future of Franchising.

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ROBERT WEBBER is a Senior Lecturer in Franchising and Entrepreneurship at De Montfort University, UK.

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ROBERT WEBBER is a Senior Lecturer in Franchising and Entrepreneurship at De Montfort University, UK.

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