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Red Globe Press
Bloomsbury announces the acquisition of Red Globe Press from Springer Nature Group. Find out more

The Management and Practice of Public Relations

Author(s):
Publisher:

Red Globe Press

Pages: 328

AVAILABLE FORMATS

Paperback - 9780333609767

30 August 1995

$70.99

Hardcover - 9780333609750

30 August 1995

$95.99

Ebook - 9781349241583

22 December 2015

All prices are shown excluding Tax

We regret that at present you cannot buy books direct from the website. This is while Red Globe Press books move to Bloomsbury’s website and warehouse, following the acquisition. RGP titles will be available on bloomsbury.com from early fall.

Please purchase from your local or preferred online bookshop.

For exam copies, please email askacademic@bloomsbury.com with course details (course name, level, module, no. of students, start date) and your academic address.

Public Relations is one business function an organisation cannot decide it does not want. The only option is whether to manage PR as a conscious and deliberate activity, or to leave it to chance and hope for the best - a...

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Public Relations is one business function an organisation cannot decide it does not want. The only option is whether to manage PR as a conscious and deliberate activity, or to leave it to chance and hope for the best - a sure route to bad public relations. In this text the author provides a comprehensive survey and analysis of PR drawing on a variety of illustrations and case histories and referring to a whole battery of techniques. It will be essential reading for students and others wishing to understand the dynamics and importance of Public Relations.

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Introduction
What Public Relations Can Do
Choosing and Using Public Relations
Public Relations and Marketing Research and Public Relations
Corporate and Financial Relations
Government Relations
Employee and Community Relations
The Third Sector Customer and Consumer Relations
Media Relations Organising and Training for Excellence
Paying for Public Relations
Public Relations in Crisis
Evaluation Conclusion: The Final Portfolio Appendices.
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