Sonic branding, guerrilla marketing, celebrity endorsements, customer service excellence and multi-channel advertising are just some of the popular sales techniques that currently promote consumerism in contemporary...Show More
Sonic branding, guerrilla marketing, celebrity endorsements, customer service excellence and multi-channel advertising are just some of the popular sales techniques that currently promote consumerism in contemporary capitalism. Considerable energy is devoted to encouraging consumers to desire new fashions, to celebrate 'good design', to have feelings for brands and to immerse themselves in sensory experiences, without worrying about the ethics of their practices.
Work, Consumption and Capitalism looks at how consumption is produced by focusing on the multiple kinds of work that make consumption possible, from advertising creatives to fashion designers, from self-service checkouts to the hippest barista in the coolest coffee shop. The text encourages students to consider the place of consumerism in global capitalism to develop their own answers to the question: How is consumption made possible?
This wide-ranging study of the relations between work, consumption and capitalism draws on interdisciplinary research in cultural and economic sociology, history, marketing studies and cultural studies. With research tasks and discussion questions at the end of each chapter and case studies throughout, it stands as an accessible introduction for students of Sociology, Business and Management, Media and Communication, Cultural Policy and Cultural Studies.
Listen to a podcast about the book.
Unique approach:?draws together research and theory on work, consumption and capitalism, three key issues in contemporary society
Global focus:?The global approach ensures a strong comparative element that is?increasingly important in teaching and scholarly work
2. Global Capitalism
5. Doing Work
9. Taking Seriously the Production of Consumption.
“The book introduces core theories of capitalism, work, bodies, emotions and markets, with key examples including the fashion industry and other ‘aesthetic’ economies. The book has a profound concern with the ethics of work and consumption, challenging ideas of what a good job or good work may be. Well written, with accessible examples and easy to follow discussions of complex ideas, Work, Consumption and Capitalism will be of interest to a range of social science scholars and students.” (Dave O’Brien, New Books network, newbooksnetwork.com, May, 2016)
ABOUT THE AUTHOR
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